Comments on: Social media shouldn’t be driving your culture change

By: bradatslice (Brad Keeling)

bradatslice (Brad Keeling) — Sun, 10 May 2009 22:08:34 +0000

Twitter Comment

RT @mediaprince: RT @SuzeMuse: The man's got a point here - @joeboughner on ... selling social media to organizations. [link to post]

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By: Vishal

Vishal — Sun, 10 May 2009 21:41:01 +0000

Agreed… I think that we need to build the right “atmosphere” for the orgs to accept social networking… Like the fact that you and others are trying to get this off the ground… soon I’ll be able to contribute in a positive way… more to come

Vishal Ranjane
Twitter @vranjane

By: What’s driving your culture change? | The New PR

What’s driving your culture change? | The New PR — Sun, 10 May 2009 14:54:18 +0000

[...] question, when it comes to change, is very well articulated by my friend Joe Boughner. It seems like I’m splitting hairs but I think they’re important hairs to be split. The tools [...]

By: mediaprince (mediaprince)

mediaprince (mediaprince) — Sun, 10 May 2009 13:22:31 +0000

Twitter Comment

RT @SuzeMuse: The man's got a point here - @joeboughner on carts, horses, and selling social media to organizations. [link to post]

- Posted using Chat Catcher

By: Katherine

Katherine — Fri, 08 May 2009 17:07:26 +0000

I agree that organizational buy-in for open communications is necessary so that social media tools can be effectively used; changing that organizational culture is beyond the scope of those tools, and in many cases outside the roles of the people who are advocating for their use.
However, when everything I hear from other staff members points to a desire for this type of communication – without clearly articulating it – it’s time for me to ‘sell’. In many cases the goals of the organization or departments within it can be met by social media tools, but they don’t have the knowledge: a) that these tools exist; and b) to use them. I believe my role then becomes one of education, to convince others that these are viable options and, indeed, will provide better results than traditional methods of communication.
I believe that lack of knowledge about social media is the largest barrier to its implementation in the organizations I’ve worked with, and that our role as advocates of these tools should be to educate staff and board members to ‘sell’ these solutions.