For someone who gets paid to write digital outreach and marketing strategies that often include advice on how to manage one’s social media properties, I do a pretty poor job of it here at 42 points. SEO best practices are routinely overlooked in favour of feeding my love of clever (at least to me) titles and pithy asides. I go weeks, sometimes months between posts. I don’t bother with tags very often and my categories are pretty useless.
The honest truth? I just can’t be bothered sometimes. This blog was never supposed to be part of some strategic exercise to build a personal brand. I don’t see myself as a thought leader with legions of readers counting on me for unique insights. And, at the end of the day (in the literal sense, not the over used cliche one), I don’t have the energy to put best practices into place. I’d rather play with my kid, or hang out with my wife, or take my dog for a walk, or create the ultimate dynasty in NHL 10’s Be a GM mode.
I get my fill of social media strategy at work.
And I’m not alone here. Just today, I had a conversation on Twitter with a couple of bloggers about the number of posts in our draft queue. The awesomely-awesome Sue Murphy admitted a few months ago to suffering the pains of blogger guilt. Hell, one of the smartest guys I know started his own PR/web/social media consultancy two years ago and he’s doing so well that he still hasn’t finished his website.
It’s hardly confined to social media, of course. I work for a brilliant web shop full of great developers, designers and information architects but our site looks dated and stale (we’re working on it, I promise). We also do amazing custom intranets for clients on SharePoint but our own intranet is brutal.
As lame as it sounds, I think many of us are too busy helping others for a living to really help ourselves.
We’re all quick to judge companies for the web presence they keep but is that ultimately fair? Or maybe that’s why RFPs always ask for work samples…