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Well that is just unfortunate placement

The ability for companies like Google to extrapolate keywords from articles and emails and serve up relevant advertising is a big part of what drives their business. The algorithms or whatever black magic powers them is pretty good too.

Sometimes too good.

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Screen capture of an unfortunate ad placement

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Screen grab of a Mashable article (as it appears in my Google Reader feed) about the Norwegian gunman currently on trial. At the bottom you’ll see an ad that Google (or someone else?) slips into Google Reader.