Are you tired of arbitrary measures of influence based on some proprietary “score?” Tired of some black magic algorithm you don’t understand telling you how influential you are?
No. Me neither.
Introducing Influnc – the new standard of online influence. Want to know how influential you really are? Check it out.
My podcasting co-conspirator Bob has a great post up on his blog, blasting PR and comms pros who troll their community mailing lists looking for “sample” social media strategies. It made me wonder (and comment, as you can see if you scroll down in his post) – are these people absolute hacks?
It also inspired this, the latest in my ever growing collection of snarky infographics. Cause who doesn’t love an infographic, right?
Seriously. There are nuances that make social media different from other media but if you know how to write a well-researched comms plan you can incorporate social media tools into it.
And if your social media strategist has never written any kind of strategic outreach plan? I’d recommend finding a new one.
Another in the growing collection of my snarky graphics / comics.
Click to embiggen the snark
UPDATE (12/20/2010): Sanity prevails.
The following is an open letter I sent to the Ontario Minor Hockey Association following the suspension of Coach Greg Walsh of Peterborough. Coach Walsh pulled his team off the ice after hearing racist slurs directed at two of his players. The Toronto Star has the details of the suspension.
I’d like to make it clear that while I”m a coach and member of the board of directors of the Ottawa Centre Minor Hockey Association, I’m writing this letter as an individual and the opinions expressed are mine. Read more
Several weeks ago, someone I follow on Twitter – and I am really sorry that I can’t remember who – made a wonderfully concise critique of the ubiquitous #FAIL hashtag. Since Twitter’s search is borked and can’t retrieve results more than a week old these days (ROFLMAO TWITTERFAIL!), I’m going to have to paraphrase. In a nutshell, though, the argument was this:
When you apply the same descriptive hashtag to an unsuccessful military strategy that led to the death of hundreds as you do to your cat getting its head stuck in a paper bag, the hashtag has lots its impact.
