“Twitter is about conversations.”
“Don’t just broadcast, engage.”
“People want to connect to people, not brands.”
The rules for brands on Twitter are pretty familiar to anyone who’s been around the service for awhile or shelled out some cash to hear an expert speak at a conference somewhere. Hell, people are writing books all about how to use Twitter effectively.
If you want to succeed on Twitter, be prepared to engage. Bar none. Full stop. Etc. Right?
Everyone knows that links are the currency of choice in this social media economy, right? RIGHT?
Of course you do.
But what makes a truly linkbaitalicious post stand out from the rest of the pretenders? How can you ensure your link is the batiest bait that ever baited? With the Joe Boughner Link Bait Framework Methodology of Superlative Superness (TM), you can GUARANTEE* your linkbaitey success. Read more
The growth of “rock star” as a job title or description totally baffles me (unless, of course, you are paid to perform rock music to arenas full of screaming fans. Then it’s pretty spot on, I guess). People call themselves rock stars. People call other people rock stars. People even post jobs looking for the next rock star account executive.
Social media rock star! New media rock star! Marketing rock star!
Really? Let’s take a quick look at some of the qualities that define the average rock star: Read more
Either there’s been a lot stupidity on Twitter lately or I’ve been extra snarky about the usual amount of stupidity.
Either way, I’ve turned to passive aggressive image creation as my outlet. First, in the wake of the Twifficiency madness, here’s the design comp for my new Twitter rating system: Read more
