TREMBLE BEFORE MY ABUSE OF ACRONYMS!
Ok, that’s done.
So yea, last year I was thrilled to a) help recruit speakers for; b) speak at; and c) serve as emcee at the first ever Social Capital Conference in Ottawa. I thought it was a pretty great event and, evidently, others did too cause this year people actually had to apply to speak.
Luckily, despite opting out of any official role on the selection committee, I was picked to speak again. Read more
The ability for companies like Google to extrapolate keywords from articles and emails and serve up relevant advertising is a big part of what drives their business. The algorithms or whatever black magic powers them is pretty good too.
Sometimes too good.
Screen grab of a Mashable article (as it appears in my Google Reader feed) about the Norwegian gunman currently on trial. At the bottom you’ll see an ad that Google (or someone else?) slips into Google Reader.
Ever watched a story trend on Twitter and ask yourself “self, what would a graphical representation of this overhyped shitshow look like?”
Well noble reader, through the miracle of science I can now show you. For the first time ever, Joe Boughner’s Social Media Science Labs is pleased to present a totally scientific explanation of how news breaks on Twitter.
We’ve all heard it. Businesses need to use social media to engage! Build relationships!
This quote, taken from IBM’s “From Stretched to Strengthened: Insights from the Global Chief Marketing Officer Study” sums up the great disconnect that too few social media advocates seem ready to accept:
More than half of all CMOs think social media is a key channel for engaging with customers… Yet, an earlier study shows that many executives don’t understand what triggers customers to ‘follow’ their organizations. Nearly 70 percent assume that customers interact with them via social media to get information, express an opinion and feel connected to their brand – whereas, in reality, customers are most interested in receiving tangible value. Indeed, when asked why they choose to follow a company, the top reasons consumers cite are ‘getting discounts’ (61 percent) and ‘making purchases’ (55 percent). Only 33 percent seek out companies to ‘feel connected.’
The tools are new but the behaviours aren’t. People want a deal. Not a BFF.
photo credit: State Library of New South Wales collection