Another in the growing collection of my snarky graphics / comics.
Click to embiggen the snark
Archive for Web 2.0
I am afraid of the internet
The brilliant Ed Lee shared an even more brilliant Ignite presentation on his blog this morning – a presentation all about how social media could theoretically (except it’s not so theoretical, really) go very bad, very quickly.
I encourage you to watch the clip, it’s a fast-moving five minutes. The nutshell version, though, is it depicts a fictionalized scenario starting with one woman rickrolling Chatroulette and ending with a riot that leaves dozens dead in a matter of hours. The truly terrifying part? The scenario, while fictional, is entirely plausible (and indeed each component of it actually happened, just never pieced together like this). Read more
RIP #FAIL, he writes optimistically
Several weeks ago, someone I follow on Twitter – and I am really sorry that I can’t remember who – made a wonderfully concise critique of the ubiquitous #FAIL hashtag. Since Twitter’s search is borked and can’t retrieve results more than a week old these days (ROFLMAO TWITTERFAIL!), I’m going to have to paraphrase. In a nutshell, though, the argument was this:
When you apply the same descriptive hashtag to an unsuccessful military strategy that led to the death of hundreds as you do to your cat getting its head stuck in a paper bag, the hashtag has lots its impact.
Housekeeping?
I expect to see a bit of a bump in traffic here in the next week or so as IABC Ottawa folks pop by to see if it’s worth coming out to the workshop I’m running for them on November 9 (plug, plug).
The blog is only slightly less scattered than my Twitter feed, by which I mean there are fewer rants about hockey, or my kid (those are here!), or music, so if you actually wanted to know what I thought about social media and strategic communications you’d have to dig around.
Let me save you some time. Read more
Twitter: On irony and the elephants in the room
“Twitter is about conversations.”
“Don’t just broadcast, engage.”
“People want to connect to people, not brands.”
The rules for brands on Twitter are pretty familiar to anyone who’s been around the service for awhile or shelled out some cash to hear an expert speak at a conference somewhere. Hell, people are writing books all about how to use Twitter effectively.
If you want to succeed on Twitter, be prepared to engage. Bar none. Full stop. Etc. Right?
