Archive for Web 2.0

5 hallmarks of top quality linkbait: What every business needs to know. Social media.

Weapons of Mass, hmmm Bass, DestructionEveryone knows that links are the currency of choice in this social media economy, right? RIGHT?

Of course you do.

But what makes a truly linkbaitalicious post stand out from the rest of the pretenders? How can you ensure your link is the batiest bait that ever baited? With the Joe Boughner Link Bait Framework Methodology of Superlative Superness (TM), you can GUARANTEE* your linkbaitey success. Read more

Crowdsourcing your bio: a new project

Parkpop 2009 - Dancing girlUPDATE: Yup, it amounted to nothing. After the third person signed up and posted their own buzzword filled bio, with nobody but me actually editing anyone else’s, I declared this to be my Google Wave and killed the account. It was fun while it lasted.

This may very well amount to nothing at all but I thought it might be a fun experiment. Tips of the proverbial hat to @fleur_de_lotus for unintentionally giving me the idea .

Tired of trying to come up with witty and engaging text for your bio? Suffering from “About” page writer’s block? Crowdsource your problems away in The Bio Zone – the wiki for the self-promotionally challenged.
Creative Commons License photo credit: Haags Uitburo

We are all cobblers’ kids

the old chucks This blog could be a lot better. I know that.

For someone who gets paid to write digital outreach and marketing strategies that often include advice on how to manage one’s social media properties, I do a pretty poor job of it here at 42 points. SEO best practices are routinely overlooked in favour of feeding my love of clever (at least to me) titles and pithy asides. I go weeks, sometimes months between posts. I don’t bother with tags very often and my categories are pretty useless.

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Social media career advice

Graduation Cake Guy

Ugh. Nothing worse than unsolicited advice, right? Well, I guess it’s not entirely unsolicited. This is a post I started mentally writing back when all the colleges and universities were sending a crop of new grads into the world but it wasn’t until yesterday, when Toronto-based PR educator Barry Waite tweeted and asked for advice for new PR grads, that I started actually thinking about how to make this coherent.

Sorry Barry, I need more than 140 characters.

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On earthquakes, twitter, apples and oranges

aka “I survived an earthquake and all you get is this lousy blog post”

So yea, I tweeted my way through an earthquake yesterday afternoon. Well, that’s not entirely true. Despite the claims of some, I didn’t feel the rumble and immediately reach for my iPhone. But I was sitting at my desk when the shaking started and once things subsided I, like many others, immediately flipped over to TweetDeck to find out if anyone else had their world rocked.

As has become the norm, word of the quake spread quickly over Twitter, followed in short order by the requisite deluge of tweets about how Twitter had, once again, kicked the mainstream media’s ass. Among the dozens of tweets of the sort that I saw, I thought Ottawa’s David Hicks did the best job of making the point: Read more