Let’s ignore that the lyric above comes from an angry, anti-establishment-type song, ok?
So, hey, some news for anyone who still follows this blog. As of January-ish, I’m going to be leaving the strategic services team at non-linear creations. It’s a job I’ve loved immensely and a team I’m truly humbled to be part of but the time has come for me to make a change. And so change I will. Getting out of the consulting gig all together, actually.
But I’m not going very far.
As of January-ish I will be taking over as Director of Marketing for, well, non-linear creations. And I couldn’t more excited.
To make a long story short, it got to the point that I couldn’t keep going in my current role. The work is amazing, the team is incredible and the clients are awesome but, more and more, those awesome clients aren’t in Ottawa.
NLC is growing in many ways, including the scale of projects we’re taking on, and as I got more established in my role, I was called on more and more to be the face of NLC with some of our key clients, learning their businesses and working hand in hand with their teams. Which rocked, by the way. But it also meant a lot of travel and a lot of mental energy expended – both of which made it increasingly difficult to be the husband and father that my family deserves.
Luckily for me, I work for a company that understands and respects my need to put my family first and they found a role for me that should involve a lot less travel while still keeping me challenged and inspired every day.
After more than three years of helping clients figure out how to structure their digital marketing and outreach strategies, I get to do the same for NLC. It comes at a really interesting time – NLC’s going to market with a renewed swagger after proving we can win against some big name agencies and we’re going to be going to market with a new focus on content-heavy, data-driven marketing practices. One of our flagship technology partners is making a big splash with its customer experience platform and we plan to make NLC a living, breathing case study for why this sort of thinking marks both a massive shift and a major opportunity for the enterprise space.
I feel really blessed to be part of a company that believes in me as much as I believe in it. And I’m so stoked to be in a position to help tell their story to the world.