For some reason this theme doesn't show apostrophes in the header font. I'll figure it out at some point but for now please don't assume I'm dumb. Cheers.
This blog could be a lot better. I know that.
For someone who gets paid to write digital outreach and marketing strategies that often include advice on how to manage one’s social media properties, I do a pretty poor job of it here at 42 points. SEO best practices are routinely overlooked in favour of feeding my love of clever (at least to me) titles and pithy asides. I go weeks, sometimes months between posts. I don’t bother with tags very often and my categories are pretty useless.
Ugh. Nothing worse than unsolicited advice, right? Well, I guess it’s not entirely unsolicited. This is a post I started mentally writing back when all the colleges and universities were sending a crop of new grads into the world but it wasn’t until yesterday, when Toronto-based PR educator Barry Waite tweeted and asked for advice for new PR grads, that I started actually thinking about how to make this coherent.
Sorry Barry, I need more than 140 characters.
aka “I survived an earthquake and all you get is this lousy blog post”
So yea, I tweeted my way through an earthquake yesterday afternoon. Well, that’s not entirely true. Despite the claims of some, I didn’t feel the rumble and immediately reach for my iPhone. But I was sitting at my desk when the shaking started and once things subsided I, like many others, immediately flipped over to TweetDeck to find out if anyone else had their world rocked.
As has become the norm, word of the quake spread quickly over Twitter, followed in short order by the requisite deluge of tweets about how Twitter had, once again, kicked the mainstream media’s ass. Among the dozens of tweets of the sort that I saw, I thought Ottawa’s David Hicks did the best job of making the point: read more…
Ottawa PR and social media professional Joe Thornley wrote a post today that’s got me thinking. You can check the post out over on his blog but, in a nutshell, he’s praising Fairmont Hotels for going the extra mile for him (he’s a regular customer).
He makes a lot of good points and I’m not taking issue with what he’s written. It would be great if more companies did nice things for their customers, especially ones who bring them repeat business. Chris Brogan has written about similar things (the one that jumps out in my head is this post about his comic book supplier). Companies showing they value your patronage by going the extra mile isn’t rocket science and it certainly predates social media and all that. read more…
